Shop now! LITP x Çois Cycling : The Road Worlds Collection.

The Road Worlds Collection:

an exclusive Life in the Peloton casual collection in collaboration with Belgian Cycling Brand Çois Cycling Legacy.


2pm CET Monday 20th September

Shop the collection exclusively online at

My love for Belgium – the cobbles, the racing, and of course, Belgian beer – is no secret,

so we thought what better way to celebrate the Road World Championships coming back to Flanders than a collection with a truly Belgian brand. 

The collection:

The Best of Belgium Tee

– 100 limited-edition event T-shirts –

An ode to the 2021 Road World Championships in Flanders & a celebration of all the things we love about Belgium – cobbles, beer, frites & terrible weather.

The Life in the Peloton Logo Tee, Sweater & Snapback Cap

– An 80s inspired original design, exclusive to ÇOIS –

Made for cheering roadside, yelling at the TV or chilly nights debriefing the day’s racing.

Shop the full collection now at

Express shipping worldwide from Belgium.

Get your Tee, grab your mates & beers

and get set to watch the Road Worlds action this weekend!