New merch collab: LITP x Çois Cycling Legacy. Coming Monday!

We’re excited to announce

The Road Worlds Collection:

An exclusive Life in the Peloton collaboration with Belgian Cycling Brand Çois Cycling Legacy.

Quintessentially Belgian, 

Çois was founded around a true love for the sport and named after the founder’s grandfather, François,

who was Belgian National Champion three times and passed his passion for the sport to his children and grandchildren.

My love for Belgium – the cobbles, the racing, and of course, Belgian beer – is no secret,

so we were super excited at the opportunity to work with a Belgian brand, in a year the World Championships are coming back to Belgium.

The collection is based around a limited-edition T-shirt:

An ode to the 2021 Road World Championships in Flanders and a celebration of all the things we love about Belgium – cobbles, beer, frites & terrible weather.

The collection also includes a fresh take on the Life in the Peloton logo on a 

Classic Tee, Sweater & Snapback.

It’s been awesome to see this collection come to life and I hope you love it as much as we do!

Stay tuned for the release this Monday 20th September, 2pm CEST.

The collection will be available to shop exclusively at

Get ready for Belgium and the Road Worlds!